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Marketing & Events Coordinator

Company: Northwest Harley-Davidson
Location: Lacey
Posted on: November 23, 2021

Job Description:

GROW YOUR CAREER with Northwest Harley-Davidson, a successful and well-respected Motorcycle Retailer in Washington, the friendliest shop on the West Coast.A career with NWHD offers the opportunity for financial success and stability in a work environment marked by camaraderie, kindness and a winning team spirit.Excellent starting salary and career earning potential, paid continuing education and certification programs, career advancement and promoting from within. Plus, an exceptional benefits package including 401K, health & dental plans and paid time off.JOIN OUR WINNING TEAM - the sky's the limit when you work for NWHDThe ideal candidate is friendly and presents a positive attitude, is energetic, self-motivated, can multi-task effectively in a fast-paced environment, detail oriented and possesses excellent communication and organization skills.Northwest Harley-Davidson is seeking a full-time, experienced Marketing & Events Coordinator. The qualified individual should be enthusiastic, creative, and have extensive social media skills. Finding a self-directed person who will work well with our team and enjoys the Harley culture to plan and execute marketing, advertising, on-site events, including product promotion activities.You are someone who seeks to build strong relationships and deliver incomparable Guest service. Honesty, integrity, perseverance, job commitment, and the will to succeed in a highly competitive industry are the qualities our candidates possess.Major Duties and Responsibilities1) Marketing Responsible for the creation and implementation of the dealership's marketing plan; also maintains routine updates of the marketing plan.Conduct market research activities and analysis and establishes data management to improve the dealership's marketing efforts.Coordinate the development and implementation of the dealership's marketing, advertising, and public relations activities.Monitor and analyze marketing promotion results to determine the effectiveness of each promotion campaign.Direct and coordinate production of advertising and promotional spot announcements, press releases, and direct mailings to customers.Digital marketing experience including the use of data analytics, tag management, digital vendor management, and digital advertisingWrite and edit promotional and informational materials, such as press releases, brochures, and newspaper and magazine advertisements.Professionally promote the dealership's products and services to attract new customers and/or target markets.Experience in consumer segmentation and targeted, personalized marketing, leveraging digital technologies.Lead the charge on all new digital programs, software, and tools that support the dealership's sales.2) Event Production Hire and staff servers for beer service and other promotional event needs. Create a layout of the property for events.Collect pricing and availability from vendors for our event needs.Organize community events for the dealership, such as fashion shows, open houses, motorcycle rides, charity events, annual bike show.Coordinate off-site promotional activitiesCoordinate rides that leave from the dealership.3) Customer Service Contact customers using mailing lists, tickler files, and personal follow-up to encourage additional sales, maintain the customer relationship, and ensure customer satisfaction.Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to "Make Things Right."-- -Experience messaging and engaging audiences on social platforms.Manager customer relations on the review website and respond in a timely and informed manner.Commitments Treat all employees and customers fairly, courteously, and with dignity.Model superior customer service behavior for all marketing personnel by maintaining positive relationships with customers, employees, and owner(s).Be prompt and available for flexible scheduling.Be honest and fair in all business dealings.Qualifications & Job Requirements Ability to get along with a broad customer base.Excellent communication skills.Prefer experience and/or training in promotional activities.Prefer knowledge and experience with marketing of Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.Familiarity with SEO/SEM and Google AnalyticsExperience in Digital Paid Advertising.Technically SavvySalary negotiable DOQ, Tues - SatAbout NWHDEstablished in 1994, NWHD soon became a South Puget Sound leading motorcycle dealer. We are the largest Harley-Davidson dealerships in South West Washington. Our dealership location is situated in a top school district in Thurston County with close proximity to numerous outdoor activities and major city's but yet a small town friendly atmosphere. We have the mountains, the ocean and plenty of local activities within an hour. The cost of living in this area is well BELOW the state & national average.A family owned & operated business we embrace a simple philosophy. We want to provide every Guest with a premium Harley-Davidson experience. 100% of the time to 100% of our guests. We want to provide an exceptional experience to bring them back.When you become part of the NWHD Team, you'll join a company with a friendly, family-like atmosphere, opportunity for advancement with regard to income, responsibility and leadership, and a company with a history of strong ties to our local community and charitable partnerships. Make the decision to work with us and you'll be part of a world-class motorcycle organization reflecting stability and the opportunity to work alongside some of the best in our business.Job Type: Full-timePay: $45,000.00 - $65,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceEmployee discountHealth insurancePaid time offVision insuranceSchedule:8 hour shiftEducation:Associate (Preferred)Experience:Marketing: 2 years (Preferred)Event marketing: 1 year (Preferred)Work Location: One location

Keywords: Northwest Harley-Davidson, Lacey , Marketing & Events Coordinator, Advertising , Lacey, Washington

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