Digital Marketing Specialist

Company: TwinStar Credit Union
Location: Lacey
Posted on: January 15, 2022

Job Description:

Invest in People. Empower Success.

Digital Marketing Specialist

TwinStar Credit Union is seeking a Digital Marketing Specialist to join our team in our Marketing Department. The Digital Marketing Specialist supports and executes creative digital marketing initiatives through multiple channels including email, corporate website, digital banking platforms, search engines, video, paid media (internet radio, over-the-top ads, pay per click, retargeting and display advertising), in-branch digital displays, and online reputation mediums.

The Digital Marketing Specialist provides education and value to members and prospective members, considering the content health, searchability, brand voice, tone and online presence while adhering to regulatory policies and guidelines. Through organization-wide digital content marketing, this role provides a positive, intuitive experience to continuously increase engagement, wallet share, and the conversion of leads. This role uses multiple data analytics platforms to guide marketing efforts.

Location: This position is remote in following States only: Alabama, Arizona, Florida, Idaho, Kansas, New Mexico, Oregon, Texas, and Washington State.ESSENTIAL FUNCTIONS AND TASKS

Performs design, writing, copywriting, editing, and proofing of digital content.
Creates and deploys targeted ads on multiple advertising channels including Google and Facebook
Conducts comprehensive keyword research and optimization to increase organic search; ensures search optimization for key content pages to maximize non-branded search traffic. This includes internal page links, meta-data, alt and title tags, per-page keywords and page descriptions.
Performs basic development (CMS, HTML) and moderate design (Photoshop, Illustrator, InDesign, Spark, Audition, Premier Pro).
Reviews, interprets, analyzes and reports on data analytics and other digital metrics in an effort to continually optimize marketing efforts.
Assess performance metrics including project and campaign analytics, efficiency metrics, brand metrics, customer metrics, and overall return on investment for digital marketing initiatives and makes recommendations based on findings.
Ensures consistent branding and design across all digital assets and third-party vendor integrations.
Assists in other marketing functions of the credit union as determined by the VP, Marketing and Digital Manager.
Maximizes effective use of time; effectively prioritizes activities. Must be highly motivated, independent, creative with good follow-up skills, energetic, and be a self-starter.
Represents the credit union in a professional manner at all times; exhibits above average communication skills.
Maintains a thorough understanding and adherence to credit union regulations, compliance, policies, procedures, guidelines and make sure that all necessary disclosures are posted correctly.
Demonstrates the ability to compose and submit content without grammatical and typographical errors.

Education, Experience, and Certifications Required:
Education

AA in related field or 2 years of Marketing experience

Experience

3+ years of marketing campaign experience

Education Preferred:
Education

Bachelor's Degree (B.A/B.S) in Marketing or related field

ARE YOU READY TO JOIN OUR CREDIT UNION TEAM? Please fill out our mobile-friendly application. We look forward to meeting you!

Why Us?
We offer great benefits including medical, dental, vision, a flex spending account (FSA), 401(k), paid holidays, sick leave, generous vacation accrual, life insurance, tuition reimbursement, an employee assistance program (EAP), a wellbeing program, a fitness room at the corporate office, public transportation reimbursement, and more. You will join a culture that invests in people and empowers success!
About Us:
You've probably heard that credit unions are different than banks, but what is it exactly? The big difference is you credit unions are not-for-profit cooperatives owned by the very people we serve, members just like you. We exist solely to serve our members, not to enrich a small group of stockholders. So decision making is a bit easier at credit unions we're seeking to return the most value to each member at all times. Credit unions are run by democratically elected and volunteer Board of Directors; it's democracy in action for the people by the people!

Location: This position is remote in following States only: Alabama, Arizona, Florida, Idaho, Kansas, New Mexico, Oregon, Texas, and Washington State.
Status: Full-Time, Non-ExemptPI160646464

Keywords: TwinStar Credit Union, Lacey , Digital Marketing Specialist, Advertising , Lacey, Washington