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Marketing Specialist II

Company: IGT
Location: Lacey
Posted on: November 3, 2019

Job Description:

Marketing Specialist II Location: Lacey, WA, US, 98516 Requisition ID: 2604 IGT is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines to Lotteries to Interactive. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees. Responsibilities We are looking for an experienced Facebook Media Manager to support Acquisition and Re-engagement efforts. You will manage, grow, and optimize global multi-channel campaigns to support DoubleDown's new Classic Slots app. This role will focus on Acquiring new players and converting lapsed players to payers through paid media. You will be online marketer with knowledge of the mobile gaming marketing space, passion for data and the ability to collaborate with internal stakeholders to develop highly effective campaigns. Please note, company-paid relocation assistance is not being offered at this time. Qualifications * Associate or Bachelor's degree * 2+ years of experience in Facebook buying * Strong ability to move quickly and adapt within a direct response business model * Demonstrated capacity for original thinking and independent initiative * Ability to wear both strategic and tactical hats * Experience managing six+ figure budgets * Strong analytical & reporting skills * Ability to collaborate with internal stakeholders and external partners/teams * Able to pass a Security Background Investigation Preferred: * Experience with Facebook buying (via Business Manager or 3rd party PMD) * Knowledge of 3rd party mobile app tracking * Experience or knowledge of CPC and CPE buying Keys to Success - Building collaborative relationships - Decision making - Drive results - Foster innovation - Personal energy - Self-leadership IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted. In addition to our competitive benefits package, we offer employees a 401(k) Savings Plan with Company contributions, tuition reimbursement, and free identity theft insurance. Nearest Major Market: Olympia Nearest Secondary Market: Tacoma

Keywords: IGT, Lacey , Marketing Specialist II, Advertising , Lacey, Washington

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