Software Development Engineer, Sponsored Products and Brands

Company: Amazon
Location: Seattle
Posted on: April 1, 2026

Job Description:

The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About our team - Advertisers will spend tens of billion dollars this year leveraging Amazon advertising this year to help grow their business. We are looking for exceptional software engineers to build the next generation of tools these advertisers depend on to control their advertising efforts across multiple ad products in the Amazon Advertising portfolio. As part of the self service advertising products organization our team focuses on the 80% of advertisers that are small and medium size businesses and deliver simple, intuitive solutions for helping them grow their reach and sales. This important work requires that we build redundant, highly available systems that scale massively to ensure our advertisers can enhance discoverability for all the products they sell online and connect Amazon customers with sellers and selection anywhere in the world. We are increasingly focused on helping our advertisers reach new markets and build a strong brand presence which means we must think globally and be strategic about how we build our software to operate 24/7/365 in over 20 countries. Key job responsibilities We are looking for an experienced Software Development Engineer to join our team to design, develop and own Tier1 services that determine eligibility for an ad to be served. Your job will be to work with multiple software engineers and other team members, Product and Program Managers to design and develop new ways of providing exciting and compelling experiences. You'll measure your success by the quality of your execution, the pace of innovation you help drive, and the increased satisfaction you deliver. If you're ready to make a difference at a company that matters and if you want huge challenges to tackle, we would love to talk to you. A successful candidate will have the satisfaction of seeing their work on the Amazon.com website and numerous other websites, where it will be viewed by tens of millions of customers and will drive quantifiable revenue impact, broaden their technical skills and work in an environment that thrives on creativity, experimentation, and product innovation. We support all Sponsored Ad ad programs (e.g., Sponsored Products , Sponsored Brands , and Sponsored Display ) at the beginning and end of the ad workflow (i.e., campaign management event logging), and our vision is to provide global, auto-scalable, high scale services that works for all ad programs. A day in the life As a software engineer on our team, you will: - Design and build robust, scalable software systems that enhance product experiences, collaborating closely with cross-functional teams including product managers, designers, and other engineers - Own the complete lifecycle of software development and deployment, including system design, implementation, testing, monitoring, and maintenance of production services at scale - Develop and implement scalable, automated solutions for complex technical challenges, including distributed systems, APIs, data pipelines, and user-facing applications across multiple business initiatives - Contribute directly to critical system components, writing high-quality code that ensures engineering excellence in performance, reliability, and maintainability - Apply software engineering best practices to your work, contribute technical insights to team discussions, and help drive innovation in system architecture and development methodologies - Collaborate with product managers, and engineers to translate complex business requirements into scalable technical solutions that align with product objectives and user needs - Create technical documentation and effectively communicate system designs, implementation details, and project outcomes to both technical teams and stakeholders - Participate in code reviews, share knowledge with team members, and contribute to establishing engineering standards that promote code quality and team effectiveness - Stay current with advancements in software engineering, cloud technologies, and development tools, identifying opportunities to apply emerging technologies to solve real-world product challenges - Use Gen AI tools to improve developer productivity and software efficiency About the team The ad serving team is responsible for powering a low latency, high scale ad serving workflow for the largest Amazon Advertising product - Sponsored Products. The ad server orchestrates the workflows for the processing and rendering of products ads on all of Amazon pages. A single second on the ad server can usually be attributed to processing 100s of million of ads, running greater than 20 machine learning models to determine relevance, conversion rates, etc per ad and processing tera bytes of cached data to serve these ads to the end customer. This team provides a true balance between platform scale and platform business requirements ensuring that every change made by a developer directly contributes to business growth. Gen AI is the center of the SPB ad serving backbone both as tools used to build services and as decision makers natively in the ad serving workflow. Our team owns the platform and the data required to serve ads and use technologies like EC2, Fargate, Lambda, SQS, ElasticCache, S3, etc. to power the platform. State management with object modeling , GC tuning and memory optimizations is another key area of focus for the team to drive faster and more optimized ad search results. - 3 years of non-internship professional software development experience - 2 years of non-internship design or architecture (design patterns, reliability and scaling) of new and existing systems experience - Experience programming with at least one software programming language - Gen AI Proficiency - Be proficient in GenAI tools to improve development velocity and introduce GenAI Natively in the ad serving pipeline to improve advertiser and shopper experience. - 3 years of full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations experience - Bachelor's degree in computer science or equivalent Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, WA, Seattle - 143,700.00 - 194,400.00 USD annually

Keywords: Amazon, Lacey , Software Development Engineer, Sponsored Products and Brands, IT / Software / Systems , Seattle, Washington